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BizReport : March 8, 2019 Archive

March 8, 2019 Archive

Mobile Marketing | March 08, 2019

Study: Mobile key to auto buying process

While it should come as no surprise that advertising is helpful for the auto-buying public, it may surprise some to find that mobile is an increasingly relevant way for consumers to find those ads. That, according to new AdColony data; researchers polled American consumers and found that most believe their smartphone is "very important" to have while shopping for a new car. >>