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BizReport : February 18, 2019 Archive

February 18, 2019 Archive

Advertising | February 18, 2019

Brands: How dark marketing can improve engagement

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a handful of consumers. It's a strategy called dark marketing and the strategy could prove valuable for smaller and mid-size brands. >>