Report: Mobile growing in importance for shoppers

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They’re using these devices, according to the Surviving the Retail Apocalypse report, to enhance their shopping experience. About two-thirds (65%) use mobile devices to redeem coupons and 57% to source coupons while nearly half (46%) use mobile devices to locate on-sale items.

“As consumer preferences continue to evolve, retailers need to adopt the right technology to meet their expectations,” said Michael Iaccarino, CEO and chairman of Infogroup, parent company of Yes Marketing. “Retailers should identify the right technology and services partner if they want to deliver a convenient, seamless shopping experience that can increase both customer lifetime loyalty and revenue.”

Despite in the increase in using smartphones, consumers’ preference for mobile shopping is via tablet or desktop because these venues have a better overall user experience. This means it is key for retailers to begin upping their mobile experience game.

“To survive the retail apocalypse, retailers need to prioritize the mobile experience,” said Jim Sturm, president of Yes Marketing. “Consumers will not hesitate to turn to  another brand if it offers a more user-friendly experience. Retailers can bridge the mobile-to-store experience by introducing apps that support the in-store shopping with features like maps of store layouts and access to product ratings.”

More data from the Yes Marketing report can be found here.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.