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BizReport : January 7, 2019 Archive

January 7, 2019 Archive

Ecommerce | January 07, 2019

Marketing A Co-Branded Credit Card: 3 Strategies

If your business has, or is considering developing, a store branded credit card, one of the biggest questions you need to ask is whether customers will apply. >>

Advertising | January 07, 2019

Experts: Embrace differences in CTV, linear TV

Too many brands and marketers are looking at the digital space through analog vision according to some experts, and that distorted view makes it hard for those brands, publishers, and advertisers to fully connect with digital consumers. A new year is the perfect time to update that digital strategy. Here's how two experts believe brands should change their interaction via CTV, walled gardens, and M&A. >>