BizReport : November 14, 2018 Archive

November 14, 2018 Archive

Email Marketing | November 14, 2018

Top 4 tips to improve email strategy before the holidays

With the start to the holiday rush starting next week, it is important for brands to have their marketing strategies polished and ready to engage. The problem? With the dearth of ads - from social media to video to email to traditional media - it can be hard to engage consumers without also intruding on their experience. In fact, 91% of consumers now say ads are more intrusive than in the past. Here are four tips to shine your holiday strategy without intruding on the experience. >>

Loyalty Marketing | November 14, 2018

Study: Returns process key to customer loyalty

New data out from Narvar draws a direct line between product returns and customer loyalty. According to their new report a positive return experience - meaning it is simple to return with in-store or online, that customer service associates are knowledgeable, and that return options are available - drives increased customer loyalty. >>