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BizReport : October 23, 2018 Archive

October 23, 2018 Archive

Email Marketing | October 23, 2018

Top tips to make holiday campaigns GDPR compliant

2018 will be the first holiday season that retailers and email marketers have to deal with GDPR regulations. While many marketers have tested campaigns and are using white-hat techniques to ensure their emails land in the right inboxes, there is still more to be done. Here are a few tips for merchants and brands to prep their email campaigns for a GDPR-friendly holiday season. >>