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BizReport : October 12, 2018 Archive

October 12, 2018 Archive

Advertising | October 12, 2018

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality is now key. Here's why. >>