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BizReport : September 25, 2018 Archive

September 25, 2018 Archive

Social Marketing | September 25, 2018

How merchants can use Instagram's new shopping features

In 2016 Instagram began testing their first shopping feature, and released a broader version in March, shoppable posts, that allowed brands and marketers to tag individual products within posts and consumers to shop from those posts. Since, they've released more direct-shopping options including shoppable Instagram Story posts and IGTV. These roll-outs and the announcement of a dedicated shopping app for Insta users is why one expert believes now is the time for brands to invest in Instagram strategy. >>