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BizReport : August 30, 2018 Archive

August 30, 2018 Archive

Advertising | August 30, 2018

Start holiday campaigns in October for success

A key takeaway from new AdRoll data is this: the early marketer gets the holiday dollars. AdRoll researchers looked at campaigns run by 35,000 brands and marketers between July and December 2017 to come to their findings. Researchers found that holiday campaigns that began in October shows a 7% impression increase, a 12% CPC decrease, and a 20% CPM decrease. >>