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BizReport : May 21, 2018 Archive

May 21, 2018 Archive

Advertising | May 21, 2018

What Google's changes to political advertising rules mean for businesses

With Primary season in full swing in the US, many brands are noticing some changes to the rules surrounding political advertising. Google has rolled out changes into how they verify political advertisers, in the hopes that the new transparency will help to repair consumers' trust. We asked a digital expert how these changes will impact businesses. >>