RSS feed Get our RSS feed

News by Topic




BizReport : March 7, 2018 Archive

March 7, 2018 Archive

Advertising | March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems in which data use is the first step. Then, come the data shortfalls - areas in which not enough data is collected or in which the data is used improperly. Here are four tips to identify and correct a data shortfall. >>