RSS feed Get our RSS feed

News by Topic




BizReport : February 20, 2018 Archive

February 20, 2018 Archive

Advertising | February 20, 2018

Experts believe cookies are dead, but what will replace them?

New data out from Viant indicates most executives believe the data-cookie is living on borrowed time. In fact most (64%) believe marketers will stop relying on probabilistic data points like cookies within the next two years. The question in, what might replace this measurement device? >>