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BizReport : February 16, 2018 Archive

February 16, 2018 Archive

Mobile Marketing | February 16, 2018

Top 3 Problems Frictionless Media Companies Are Solving

Frictionless media companies are reinventing interfaces and using predictive technologies to simplify search, streamline discovery, improve recommendations, and expand access. These improvements are happening across a wide array of media - consider how Spotify and Netflix have changed music and video discovery and consumption respectively. Meanwhile, Alexa has revolutionized how we do searches, and Apple has changed its interface to keep us within one swipe away from the news we love. Here are three massive problems that are being solved in this space: >>

Ecommerce | February 16, 2018

Paper coupons continue to reign despite marketers' emphasis on mobile, digital

Despite marketers' emphasis on digital and mobile, consumers continue to regularly clip and use paper coupons. Research reveals that ignoring paper coupons means missing out on targeting a large chunk of coupon users. >>