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BizReport : February 15, 2018 Archive

February 15, 2018 Archive

Advertising | February 15, 2018

Study finds not all native ads are equal in consumers' eyes

While it may seem simple to push more ad dollars into the 'native advertising space', the truth is that native is just as complex as the more traditional digital ad space. New data out from my6sense sheds light on which types of native ads are the most engaging from a consumer state of mind. >>