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BizReport : February 1, 2018 Archive

February 1, 2018 Archive

Advertising | February 01, 2018

Audibility measurement continues to thwart MRC

The audio element of digital advertising has become an increasingly attractive one for measurement purposes. However, it is not as easy to measure audibility as it is viewability. This poses a problem for advertisers on non-visual digital channels, such as radio or podcasts, but the Media Rating Council (MRC) continues to search for a definition. >>

Ecommerce | February 01, 2018

Amazon Go is open for business, what that means for retailers

Amazon Go is officially a go, and with the first brick-and-mortar store doors open. The 'stores' boast thousands of items, no product on shelves, virtual check-outs, and delivery of the items ordered. One expert offers his take on the new experience. >>