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BizReport : January 18, 2018 Archive

January 18, 2018 Archive

Advertising | January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. >>

Ecommerce | January 18, 2018

The rising cost of retail returns fraud

As online shopping transactions increase, and businesses try to make the returns process attractive to consumers, so attempts at retail fraud also increase. New research puts a figure on the cost to retailers and their employees. >>

Email Marketing | January 18, 2018

Email preference centers increase consumer trust

Consumers cite email preference centers and clear privacy policies as drivers of trust that brands are handling their data properly, according to new data released by the Direct Marketing Association (DMA UK). >>