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BizReport : January 10, 2018 Archive

January 10, 2018 Archive

Blogs & Content | January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator that marketers may need to change how they advertise. Or, at least, where. >>

Mobile Marketing | January 10, 2018

Research boosts understanding of high rates of mobile cart abandonment

Titter ye not - size really does matter - at least when it comes to making an online purchase. Academic research points to an 'emotional ambivalence' among consumers using mobile for online shopping caused by, among other things, the small screen size. >>