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BizReport : January 9, 2018 Archive

January 9, 2018 Archive

Trends & Ideas | January 09, 2018

Should you really be jumping on new tech bandwagons?

I am sure you have been reading all the New Year articles about what new technologies marketers can harness to delight and acquire new customers and keep existing customers happy. But, new research suggests that hopping on the new technology bandwagon is less important to consumers than improving existing services. >>

Advertising | January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change how marketers approach advertising and analytics. Five experts explain why attribution should change marketers' approach. >>