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BizReport : December 26, 2017 Archive

December 26, 2017 Archive

Advertising | December 26, 2017

Top 3 tips to a stronger segmentation strategy

Personalization is nothing without the right segmentation to go along. And yet, segmentation is often thought of not as it's own entity but as a by-product of our personalization options. Here are three tips to improve segmentation strategy - and improve personalization along the way. >>