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BizReport : December 15, 2017 Archive

December 15, 2017 Archive

Social Marketing | December 15, 2017

What FB Messenger opening to ads means to marketers

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the race is on to determine how to engage wary consumers without alienating them. We asked three experts what they thought of the move. >>

Social Marketing | December 15, 2017

Millennial brand ambassadors - it takes one to know one

Millennials comprise the largest group of consumers and they are an uncompromising bunch. Engaging with Millennials requires passion, honesty, and social awareness - exactly the qualities that Millennials themselves demonstrate. >>