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BizReport : September 28, 2017 Archive

September 28, 2017 Archive

Email Marketing | September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in spam rather than the inbox can lead to a reduction in sender reputation. Here's how marketers can improve inbox placement. >>