RSS feed Get our RSS feed

News by Topic

BizReport : September 26, 2017 Archive

September 26, 2017 Archive

Advertising | September 26, 2017

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are spending on digital advertising each year, about 20% is wasted because of fraud. >>