RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : August 01, 2017

Study: Video pushing mobile ad revenue

While about half of mobile publisher revenue is coming from ads, a full third of that amount is coming from video, making video a crucial part of every mobile brand's portfolio. That's the word from new AdColony data.

by Kristina Knight

AdColony found that video ads were responsible for 31% of mobile publisher revenue, second in the revenue column only to in-app revenue. Other ad revenue is coming from display (20% of revenue), and native ads (5%).

"[A] vast majority of publishers (87%) feel that rewarded video ad placements provide a positive user experience," was written in the report. "The next most favorable ad units were those that are well-integrated (native), short in duration (interstitial display), engaging (playable), or modest in stature (banner display). The least favorable ads were those that auto-played before (preroll) or amongst (in-feed) content."

Researchers found 87% of publishers believe rewarded video provides the best user experience, followed by native and interstitial ad formats.

As to in-app purchases, they are the leading way mobile publishers are making money; in-app purchases are pushing 39% of publisher revenue. This, ahead of both subscriptions and paid installs.

The full report can be accessed here.

Tags: AdColony, advertising, mobile marketing, mobile video, video advertising, video trends

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.