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BizReport : August 28, 2017 Archive

August 28, 2017 Archive

Advertising | August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. >>

Ecommerce | August 28, 2017

Study finds performance key to loyalty

When it comes to today's consumers, a good online or mobile experience is key to loyalty. That, according to new data from Apica, which shows that more than half of shoppers are less loyal to brands after encountering bad digital performance. >>