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BizReport : August 2, 2017 Archive

August 2, 2017 Archive

Mobile Marketing | August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app purchases, up to 4.5x higher. >>

Advertising | August 02, 2017

Why location analytics are key to retail health

While the number of online and mobile purchases continues to increase, some research shows that nearly two-thirds of mobile shoppers are also visiting physical stores on a weekly basis to try on, touch, or hold products before buying. That, according to some, is why location analysis is crucial to overall retail health. >>

Trends & Ideas | August 02, 2017

TENGs - turn your clothing into a power source

Is the battery life of your mobile holding you back? Do not fear. Researchers at the University of Surrey in the UK are developing technology that will turn your wardrobe into a battery pack. >>

Advertising | August 02, 2017

AI-powered detection and removal dramatically improves YouTube's fight against extreme content

AI-powered detection and removal tools have proved to be significantly more effective at purging extremist video from their platform, announced YouTube this week, as it strives to clean up the platform and welcome back brands and advertisers that have recently departed. >>