BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Mobile Marketing : July 07, 2017


Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report.

by Helen Leggatt


MAGNA predicts that mobile advertising spend will pass the $100bn mark this year, potentially hitting $110bn, as the majority of ad sales (54%) are now generated by mobile clicks and impressions.

While desktop video is growing at 14%, the engine for online video ad spend growth is mobile which now accounts for 56% growth bringing mobile's share of video spend to 45% this year.

Overall, online advertising will pass the $200 billion mark ($204 billion) to become the number one category globally accounting for 40% of total ad sales vs 36% for television.

Meanwhile, Zenith is predicting even more explosive growth and forecasts mobile advertising to reach $155 billion in ad spend by 2019, well ahead of its forecast for desktop's total of $92 billion.

Tags: ad spend, digital advertising, global, marketing spend, mobile marketing










Subscribe to BizReport






http://www.bizreport.com/2017/07/mobile-marketing-spend-to-break-100bn-barrier-year.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.