43% of Millennials have made a purchase via voice-controlled device

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Walker Sands’ survey of more than 1,600 U.S. adults found that 19% had made a purchase via a voice-controlled device, such as a personal assistant app or a stand alone device, during the past 12 months.

Among Millennials, that figure rises to 43%, of which 37% say they “always” or “often” shop via a voice-controlled device.

Among the respondents, nearly one quarter (24%) own an in-home voice-controlled device of which 16% owned an Echo, 6% owned a Google Home, and 2% had “more than one” voice-controlled device. Of interest to marketers, 20% said they plan to purchase such a device in the next year.

Recent research from Google found that almost half (45%) of consumers see voice as the future of search, 83% agree that voice search will make it easier to search, and 89% believe it will speed up search.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.