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BizReport : July 20, 2017 Archive

July 20, 2017 Archive

Advertising | July 20, 2017

Ad Roundup: New digital tools for marketers

In today's advertising roundup, two new releases and an expansion that should help digital marketers better connect. >>

Trends & Ideas | July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. >>

Advertising | July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. >>

| July 20, 2017

UK consumers prepare to exercise new rights under GDPR

Consumers in the UK are preparing to wield their new rights over personal data that will come into effect with the General Data Protection Regulation in May, 2018, according to research commissioned by analytics specialist SAS. >>

Advertising | July 20, 2017

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. >>

Ecommerce | July 20, 2017

Challenges for retailers with voice shopping

While voice activated shopping sounds simple enough, this new way of shopping does offer challenges that retailers and merchants need to address. >>