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BizReport : July 18, 2017 Archive

July 18, 2017 Archive

Ecommerce | July 18, 2017

Study: Experience a must for customers

When it comes to digital commerce, experience is a must. That's a key takeaway from new CMO Council data. In their new report, consumers say abandon brands that offer either poor or non-personalized digital experiences. >>

Advertising | July 18, 2017

Ad Roundup: Announcements highlight brand safety, engagement

In today's advertising roundup, two announcements that focus on brands building higher engagement, and another that underlines the importance of brand safety. >>

Ecommerce | July 18, 2017

Survey: Retailers discounting more for back to school

With word out that more parents and families will be shopping the deals this back to school season, retailers are taking note. According to new data from RetailMeNot, most merchants (81%) they surveyed about back to school plans are including discounts on school themed items from clothing/shoes to paper and pens. >>

Internet | July 18, 2017

Forecast: 2017 peak year for video viewing on fixed devices

Driven by an increase in viewing on mobile devices, online video viewing is forecast to experience double-digit growth this year, according to the latest Online Video Forecast from digital agency, Zenith. >>

Email Marketing | July 18, 2017

Have emoji lost their email marketing mojo?

One made it into the dictionary in 2015, but are emoji still as effective a marketing gimmick as they were just a year ago? No, according to new research from Mailjet. >>

Advertising | July 18, 2017

UK to get new ad standards addressing gender stereotyping

The Committee of Advertising Practice is drawing up new ad standards to take a tougher line on ads that feature stereotypical gender roles or characteristics. >>