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BizReport : July 13, 2017 Archive

July 13, 2017 Archive

Search Marketing | July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. >>

Mobile Marketing | July 13, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

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Ecommerce | July 13, 2017

43% of Millennials have made a purchase via voice-controlled device

Almost one in five consumers have made a purchase using a voice-controlled device in the past year, according to new research from Walker Sands, and that number rises significantly among Millennials. >>

Research | July 13, 2017

Report: Mass merchants ahead of department stores for back to school

Look for fewer back to school shopping families to hit department stores - at least, put them lower on the list. That, according to new Deloitte data, which indicates that mass merchants now top the list for back to school shopping destinations, along with off-price retailers. >>

Ecommerce | July 13, 2017

Prime Day Roundup: Conversions down, traffic up

While hard data is still coming in surrounding Amazon's Prime Day 2017, some early indicators show surprising results - namely that though traffic increased YoY, conversions decreased. >>

Advertising | July 13, 2017

How CDPs are helping brands better understand data

It can be hard for even the largest of enterprises to understand the wealth of data available from the wealth of channels in which their business has a standing. That, according to one expert, is why customer data platforms (CDPs) come in. >>