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BizReport : July 12, 2017 Archive

July 12, 2017 Archive

Ecommerce | July 12, 2017

Consumers increasingly prefer digital coupons to paper

Couponing is an easy and smart way for consumers to save money and has proved consistent and popular with marketers throughout the years. As more consumers head to the stores armed with a smartphone the preference for digital coupons has increased significantly, according to a new report from Valassis. >>

Trends & Ideas | July 12, 2017

Juniper Research: In-flight wifi to be the norm by 2022

In five years time more than half of the world's commercial airline fleets will be equipped with in-flight wifi, according to new research from Juniper. >>

Research | July 12, 2017

Survey: Parents spending less on back to school this year

While some US schools released students for summer break less than a month ago, many families are already planning their back to school shopping. And, according to new data from Ebates, they're planning to spend less. >>

Advertising | July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending is on the up. >>

Mobile Marketing | July 12, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

Zombie apps infect mobile phones expending data usage and battery life and cost advertisers billions of dollars annually. Next-gen fraud protection software, Anura, announced this week that more than a thousand of such apps have been identified in the Google Play store. >>

Mobile Marketing | July 12, 2017

Survey: Format key for mobile video

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? >>