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BizReport : July 11, 2017 Archive

July 11, 2017 Archive

Advertising | July 11, 2017

Study: Localization stymies CMOs

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66% of marketers are scoring 'below satisfactory' in their ability to adapt content across not only channels but the different markets which they serve. >>

Advertising | July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. >>

Advertising | July 11, 2017

Research reveals value to brands of television show sponsorship

A new study commissioned by the UK marketing body for commercial television, Thinkbox, reveals the real value behind brand sponsorship of television shows. >>

Trends & Ideas | July 11, 2017

Research: Use and stickiness of standalone AI-driven PAs skyrockets

While use of personal assistant apps on smartphones is showing signs of stagnation, use of standalone home devices such as Alexa has skyrocketed, according to a new report from consumer-centric measurement firm Verto Analytics. >>

Ecommerce | July 11, 2017

Report: Prime Day shoppers shop around

Look for Amazon Prime Day shoppers to look around off of Amazon's site. That's a key takeaway from new Bazaarvoice research; their report delved into how Prime Day shoppers engaged across the web during the 48 hours surrounding Amazon Prime Day. >>

Trends & Ideas | July 11, 2017

Third of Brits trust the media less now than they did six months ago

Only one in five people in the UK always trust the information reported by the media, according to a new study from online video platform, Newsflare. >>