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BizReport : July 7, 2017 Archive

July 7, 2017 Archive

Mobile Marketing | July 07, 2017

Older smartphone users irritated by stereotype that they are confused by tech

A survey among UK residents aged 50 and over reveals significantly different attitudes towards owning and using a smartphone with less than half of those aged 61 and over using their device daily. >>

Advertising | July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets for content marketing to remain the same. >>

Mobile Marketing | July 07, 2017

Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report. >>

Mobile Marketing | July 07, 2017

Top 3 tips for a stronger m:commerce strategy

Device types, browsers vs. apps. The problems in the mobile space are vast, and can be daunting for any business. One expert offers three tips that will strengthen mobile commerce strategies. >>

Social Marketing | July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? >>