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BizReport : July 6, 2017 Archive

July 6, 2017 Archive

Trends & Ideas | July 06, 2017

United Nations survey finds Singapore "most committed" to cybersecurity

Highlighted by recent global attacks, cybersecurity is a major concern for businesses, public institutions as well as national defense. A new survey from the United Nations shows that a country's wealth does not necessarily equate to its security. >>

Email Marketing | July 06, 2017

Use the power of email personalization to exceed revenue goals

The secret to email marketing success is personalization, according to new research from Monetate which looks at the personalization habits of marketers exceeding their company's revenue goals. >>

Ecommerce | July 06, 2017

Europe: Card fraud losses reach new high

Card fraud losses across 19 European countries hit a new high last year with the UK seeing the highest losses, according to a new interactive map released by analytic software firm, FICO. >>

Mobile Marketing | July 06, 2017

Page loads can be a mobile problem, too

With more consumers using not only desktops but mobile devices to both research products, and purchase them, more mobile commerce sites are popping up. The problem? Many merchants aren't prepared for the mobile space. >>

Advertising | July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up human talent, but it can deliver customers a more personalized experience that reflects their purchase history and predicts their future interests. >>

Internet | July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by carving up their ad inventory by people vs. programs, you will see a shakeout favoring the pure audience-based approach. In 5 years, we won't talk about OTT/CTV advertising; we'll just talk about TV advertising and everyone will know its OTT. >>