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BizReport : July 5, 2017 Archive

July 5, 2017 Archive

Ecommerce | July 05, 2017

China will account for half of global retail ecommerce sales in 2017

China boasts the world's largest ecommerce market and, according to a new report from eMarketer, will account for nearly half of global retail ecommerce sales in 2017. >>

Trends & Ideas | July 05, 2017

23% of smart tech users stick with presets and default settings

Nearly a quarter of Brits stick with preset and default settings on their gadgets and technology, instead of fully utilizing the functions available, according to research by LaptopsDirect.co.uk. >>

Advertising | July 05, 2017

Top 3 tips to avoid ad blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. Here are three tips to keep ads from being blocked. >>

Advertising | July 05, 2017

Expert: Connected TV trends to watch

It is important to know that OTT includes TV content streamed to any screen including TV's, PC's and mobile devices, and that Connected TV refers to OTT watched on at-home TV's, which accounts for 70%+ of OTT view time. >>

Mobile Marketing | July 05, 2017

Top 5 ways to improve video engagement

With more consumers watching mobile video content, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how to get it right. >>

Loyalty Marketing | July 05, 2017

Lack of trust continues to be largest obstacle to adoption of mobile products, services

The annual Global Consumer Trust study from the Mobile Ecosystem Forum reveals positive changes in consumer mobile behavior driven by security, privacy and identity concerns. >>