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BizReport : July 4, 2017 Archive

July 4, 2017 Archive

Mobile Marketing | July 04, 2017

Taptica data shows 66% increase in mobile revenues

Mobile is headed to the mainstream. That is one takeaway to be gleaned from Taptica's recent Annual Report. Their 2016 data shows a 66% increase in mobile revenues for the company, pushing them past the $125 million mark. In 2015, they mobile revenue was just over the $75 million mark. >>

Search Marketing | July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. >>

Social Marketing | July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. >>

Advertising | July 04, 2017

Popularity of festival tourism provides opportunities for brands

Brands should pay attention to Europe's music scene this summer, according to new research, as more and more people head abroad for music festivals. >>

Advertising | July 04, 2017

Gap between digital and television ad spend in Europe widens

Digital has strengthened its dominant position as the primary advertising medium in Europe, according to the latest IAB (Europe) AdEx Benchmark Report, leading television by over €7billion (US$7.9billion). >>

Trends & Ideas | July 04, 2017

Newbies in Brand Keys list of most patriotic U.S. brands

Which U.S. brands are the most patriotic? On this, the 241st anniversary of independence, research consultancy Brand Keys reveals all. >>