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BizReport : July 3, 2017 Archive

July 3, 2017 Archive

Advertising | July 03, 2017

Internet users associate advertising with fake news

As the battle against fake news continues, a new study commissioned by Rakuten Marketing reveals that a climate of distrust now sees almost three-quarters of British consumers associating advertising with fake news. >>

Advertising | July 03, 2017

Podcast ad revenues forecast to double

A new IAB study reveals significant growth in podcast ad revenues during 2017 as more marketers take notice of this growing channel. >>

Ecommerce | July 03, 2017

Study: Average retail site-load is 9 seconds

Retail and merchant sites are taking too long to load. That is a key takeaway from new RSR data. Most expert agree that sites should load within 3 seconds or face customers clicking away and losing interest. But, RSR researchers found that in their survey of 80 retailers, sites took an average of 9.5 seconds to load on mobile devices and more than 16 seconds to load on desktops. >>

Advertising | July 03, 2017

Ad Roundup: Releases to protect, engage consumers

In today's advertising roundup, a trio of releases set up to help merchants and brands better engage with consumers, and to protect both business and consumer data. >>

Internet | July 03, 2017

Study: Ransomware hitting multiple times

For companies hit by ransomware, the bad news is they'll likely be hit again. That's the word from new Druva research. Their inaugural Ransomware Report found that about half of businesses hit by ransomeware were hit more than once. >>

Loyalty Marketing | July 03, 2017

Strong values + relevant offers = brand loyalty

New research from the DMA and Foresight Factory reveals that more than half of consumers continue to use the same brands, websites, and stores without looking for alternatives. >>