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BizReport : June 26, 2017 Archive

June 26, 2017 Archive

Search Marketing | June 26, 2017

Marketers unprepared for AI, voice search

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge. >>

Social Marketing | June 26, 2017

Report identifies increase in news sharing via messaging apps

Today, the number of Americans that get news from social media continues to rise while in other countries growth in the use of social media for news has flattened out, or declined. >>

Trends & Ideas | June 26, 2017

Consumers want to influence in-store music

Consumers enjoy the offline shopping experience a lot more when music is played, according to new research from Mood Media. >>

Mobile Marketing | June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top struggle comes in creating compelling content. >>

Research | June 26, 2017

Study IDs why people like in-store shopping, why they don't

While most consumers will agree that they shop in-store more often than they don't, the reasons for this remain elusive, and somewhat personalized. New data from Mood Media sheds light on what consumers like while shopping in-store, but more importantly, what they don't like. >>

Mobile Marketing | June 26, 2017

Study finds uptick in time spent in-app

As mobile technology has improved, so has the amount of time many people spend on their phones - both in-app and via browsers. One recent report shows a significant uptick in the time consumers are spending in their apps - but it also shows an uptick in ad fraud. >>