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BizReport : June 22, 2017 Archive

June 22, 2017 Archive

Internet | June 22, 2017

Businesses take risks by neglecting cyber response planning

Investment in advanced digital technologies such as connected products, consumer analytics and mobile payments is risky if no cyber resource planning is in place, according to new research from Deloitte. >>

Blogs & Content | June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. >>

Email Marketing | June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

Advertising | June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. >>

Internet | June 22, 2017

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in. >>

Social Marketing | June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. >>