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BizReport : June 21, 2017 Archive

June 21, 2017 Archive

Ecommerce | June 21, 2017

Less than 5% of websites can thwart a Sophisticated bot attack

Few websites can thwart a 'Simple' bot attack and even less a 'Sophisticated' attack, according to new data released by Distil Networks. >>

Email Marketing | June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. >>

Internet | June 21, 2017

Report lays out cybersecurity risks

While brands, marketers, and consumers are more vigilant about their cybersecurity than ever before, criminals continue to be working new angles. Trustwave has released their annual Global Security Report, and among the more interesting findings is this: the time between cybersecurity intrusions and detections has gotten longer. >>

Ecommerce | June 21, 2017

8 in 10 online shoppers want a personal customer service experience

Impatient online shoppers want high quality answers to questions answered quickly when researching or shopping online, according to new research. >>

Advertising | June 21, 2017

Expert: Why furniture retailers should consider AR/VR

While most people think of virtual reality as geared more toward gaming or even clothing/accessories retail, one expert believe augmented and virtual reality could have a strong presence in the furnishings marketplace. With, of course, the right direction. >>

Email Marketing | June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. >>