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BizReport : June 14, 2017 Archive

June 14, 2017 Archive

Social Marketing | June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why. >>

Ecommerce | June 14, 2017

Survey shows Southern US an SMB haven

There is new data out that shows small business owners in the south are more optimistic about their businesses. Not only that, but the data is an indicator that the south could be a haven of sorts for SMBs. We asked Vistaprint Digital why this is. >>

Advertising | June 14, 2017

Expert: Why digital needs data normalization

Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with the next player, making revenue reconciliation particularly difficult. So we asked Dan Lawton, the Chief Marketing and Business Development Officer at Ad-Juster about data normalization as a potential solution: >>

Advertising | June 14, 2017

Advertisers in media and entertainment category most confident of business growth

A new survey by digital agency Zenith reveals that the category in which advertisers are the most confident about business growth this year is media and entertainment. >>

Email Marketing | June 14, 2017

58% of marketers to increase spend on email marketing in 2017

A new survey of both B2C and B2B marketers found that email is the channel in which more than half will increase investment this year, followed by social pay-per-click. >>

Mobile Marketing | June 14, 2017

New tool enables publishers to quantify detailed cross-device engagement

A current challenge for publishers is the measurement of people's cross-device behavior from a single source. However, a new product from Verto Analytics solves this problem giving publishers an accurate picture of their unduplicated audience across devices. >>