RSS feed Get our RSS feed

News by Topic




BizReport : June 13, 2017 Archive

June 13, 2017 Archive

Advertising | June 13, 2017

Offensive content could kill brands

Consumers are more conscious of the content associated with brands, so much that many say they would switch brands if their ads are placed near something offensive. That's the word from the CMO Council. The new study "How Brands Annoy Fans" found that nearly half of consumers would 'rethink purchasing' from brands whose ads are placed near offensive digital content. >>

Mobile Marketing | June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1 over preroll and other mandatory viewing video options. >>

Advertising | June 13, 2017

Ad Roundup: Tools for traffic, ad placement

In today's advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic sources, get their information to customers, and optimize content. >>

Internet | June 13, 2017

Risks to businesses of outdated OS and browsers revealed

Businesses running out-of-date operating systems are three times more likely to suffer a data breach, according to new research from security ratings service, BitSight. >>



Ecommerce | June 13, 2017

SMBs benefit from 'Brand Britain' post-Brexit

Despite going through a period of change that many think might tarnish the reputation of the UK, small businesses continue to experience a strong appetite from overseas consumers thanks to the power of 'Brand Britain'. >>

Loyalty Marketing | June 13, 2017

Significant drop in digital customer service performance among UK insurers

New research shows a dramatic decline in performance in digital customer service among insurers in the UK, with more than two-thirds failing to accurately reply to common queries asked via email, web, Facebook and Twitter. >>