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BizReport : June 12, 2017 Archive

June 12, 2017 Archive

Advertising | June 12, 2017

Research reveals role of video ads in Millennials' perfume purchase process

Video advertising is more influential than television advertising when it comes to influencing Millennials' fragrance purchases, according to a brand new report by outstream video firm Teads and Global Web Index. >>

Trends & Ideas | June 12, 2017

New report reveals viewing on a TV set an 'and' not an 'or'

The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. >>

Ecommerce | June 12, 2017

4 in 10 online shoppers believe feedback overlooked, ignored

New research from experience management firm Qualtrics underlines the need for excellent customer service and attention to customer feedback. >>

Advertising | June 12, 2017

Father's Day Roundup: What dad wants, what dad gets

Father's Day is just around the corner, and many retailers are hoping to reach into the wallets of moms and kids to get their fair share. The problem? Many retailers and brands aren't sure what dad's are most interested in. >>

Advertising | June 12, 2017

Study finds half of execs believe ecommerce disruptive

There is no denying that more consumers are buying online - or at least researching products, brands, and services online - and according to about half of marketers and retail executives surveyed believe ecommerce is 'disruptive or hugely disruptive' to their industry. >>

Ecommerce | June 12, 2017

Top 3 mistakes new SMBs make

There is never a second chance to make a first impression - it's true in relationships and it's true in business. But, in addition to small businesses being ready for customers, there are other ways SMBs can put their best foot forward. Here are three mistakes many new small businesses make - and how to avoid them. >>