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BizReport : June 9, 2017 Archive

June 9, 2017 Archive

Advertising | June 09, 2017

Ad Roundup: Data behind new release, name change

In today's advertising roundup: data. It's key to two new announcements in the digital space: one, a name change, and the other a new tool for businesses. >>

Mobile Marketing | June 09, 2017

Expert: Top tips to incorporate RCS messaging

According to comScore, about half of mobile consumers are downloading no new apps (per month), which has brands more focused on SMS and RCS messaging. But, with RCS so new, how can brands ensure they're properly prepped? >>

Internet | June 09, 2017

Experts weigh in on impact of Google's upcoming 'filter'

Just a week ago Google confirmed there would be an addition to their Chrome web browser which would filter out or block ads which didn't offer a good customer experience. While no one knows - yet - what exactly the Chrome filter will do, several experts are weighing in on the potential impact. >>

Trends & Ideas | June 09, 2017

Nielsen: Awareness of VR/AR devices more than doubles

As VR and AR software and hardware availability and adoption slowly increases, who are the early adopters and is there a difference between gamers and the regular consumer electronics market. >>