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BizReport : June 7, 2017 Archive

June 7, 2017 Archive

Ecommerce | June 07, 2017

Study: Virtual Assistants pushing ecommerce

While virtual assistants like Apple's Siri, Amazon's Echo, and Google's Home have been shown to impact how all consumers shop, men are the most likely to be influenced by their virtual assistants to make purchases while women are more likely to use their assistant for news and other media consumption. >>

Advertising | June 07, 2017

Ad Roundup: Releases for video, data

In today's advertising roundup, two new releases into the digital space, with both data and video at their core. And, a name change for an omni-channel experience platform. >>

Email Marketing | June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be less holistic. Here are three areas where businesses need to put more training. >>

Trends & Ideas | June 07, 2017

Biggest stressor in U.S. workplace is fear of losing jobs to AI, new tech

Losing jobs to new technology or artificial intelligence is the biggest fear in U.S. workplaces, according to new research from online learning platform, Udemy, prompting many to invest their own money in professional development. >>

Email Marketing | June 07, 2017

Retailers continue to miss the mark with email frequency, relevancy

Email marketing has been around for a long, long time and its popularity among marketers remains strong. Yet, according to recent research, many marketers have yet to fully appreciate the significance of relevancy and consumers' issues with frequency. >>

Advertising | June 07, 2017

Google's 'Funding Choices' gives publishers way to monetize ad blockers

A new tool has been developed by Google that will give publishers the ability to provide their website visitors with a choice over how content is paid for. >>