RSS feed Get our RSS feed

News by Topic




BizReport : June 6, 2017 Archive

June 6, 2017 Archive

Social Marketing | June 06, 2017

Study: 60% watching branded video through social

While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via Facebook every day. >>

Advertising | June 06, 2017

Study bridges gap between in-store and online

New data out from Cuebiq may bridge the gap between retailers' online advertising and in-store purchasing. Called the Footfall Attribution Benchmark, the new report measures the impact of ad exposure in driving in-store visits, and also looks at trends in store visits. >>

Ecommerce | June 06, 2017

Study: Returns process key to customer satisfaction

More shoppers are buying online, trying on at home, and returning products. And, according to Narvar data, the returns process is now key to customer satisfaction - and retention. >>

Loyalty Marketing | June 06, 2017

Marketers to shift more budget to immersive, sensory brand experiences

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to five years, according to a new survey conducted by brand experience specialists Freeman and data and tech provider SSI. >>



Ecommerce | June 06, 2017

Most retailers believe it likely their physical stores will shut within 10 years

Two out of three business owners currently running both an online and physical store believe their physical store will cease to operate sometime within the next decade. >>

Ecommerce | June 06, 2017

Which device dominates your category?

A new study from Verto Analytics reveals that the use of different devices dominates different sectors and suggests that brands focus on how people visit them and not simply rush to embrace the latest device. >>