BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Trends & Ideas : May 04, 2017


In-store tech not keeping up with consumer expectations

Ecommerce and mobile technology have altered consumer expectations of shopping in a physical store and, increasingly, shoppers are choosing one store over another based on the quality of in-store tech, according to new research from Fujitsu.

by Helen Leggatt

Fujitsu's latest research, 'The Forgotten Shop Floor', reveals that 4 in 10 consumers are often disappointed by technology offered in physical stores. In fact, just over 6 in 10 said they would choose one retailer over another based on in-store technology.

shopfloor.pngToday's in-store technology experience simply isn't keeping up with consumer expectations - 42% say in-store tech is too slow, and 37% that it is unreliable. In fact, three-quarters (73%) of consumers say they can access more information that store employees and quicker, leaving two-thirds (65%) of employees to use their own devices in-store.

"The digital pace of change is faster than ever," says Rupal Karia, MD, Retail and Hospitality, Fujitsu UK & Ireland. "Consumers will embrace retailers who can give them the experience they want, before they know they want it. The message is clear: consumers are prepared to spend more with the retailers that deliver digital, and leave those that don't."

The desire for technology to feature more prominently in offline shopping experiences plays a prominent role in whether a consumer would shop at store opened by an online retailer, such as Amazon Go.

According to recent research from ChargeItSpot, 55% of shoppers said they would shop at an online retailer's brick-and-mortar store of which 42% said their main reason for choosing to shop there would be convenience (42%) followed by technology (20%). Other reasons for shopping at an online retailer's store were lower prices (13%), out of curiosity (10%) and kerbside pickup (3%).

"According to our results, many in-store shoppers are open to the idea of shopping at a store opened by an online retailer," said Douglas Baldasare, CEO and founder of ChargeItSpot. "83% of respondents have echoed that they would probably or definitely do so."

Tags: physical store, retail, technology, trends










Subscribe to BizReport






http://www.bizreport.com/2017/05/in-store-tech-not-keeping-up-with-consumer-expectations.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.