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BizReport : May 29, 2017 Archive

May 29, 2017 Archive

Research | May 29, 2017

52% would pay up if computer taken hostage by ransomware

In the wake of the WannaCry outbreak, Carbon Black have released the findings of a large U.S. survey that reveals consumers' response to ransomware. >>

Advertising | May 29, 2017

Deals and promotions, not celebs or blogs, inspire vacation destination choice

Deals and promotions are the main inspiration for vacation destinations, according to new research from Expedia Media Solutions, way ahead of social media search or a celebrity endorsement. >>

Email Marketing | May 29, 2017

Emojis in email subject lines... yes or no?

Does including an emoji in an email subject line make it more likely to be opened? According to email delivery specialists, Return Path, the answer is yes... and no. >>

Loyalty Marketing | May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club members have never redeemed their points. >>



Mobile Marketing | May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. >>

Advertising | May 29, 2017

Expert: Challenges for female leaders in business

While the new millennium has opened many executive doors to women, there is still a lack of parity in boardrooms and executive suites. One expert explains why. >>