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BizReport : May 24, 2017 Archive

May 24, 2017 Archive

Advertising | May 24, 2017

Ad Roundup: Series of releases, partnerships shake up digital

In today's advertising roundup, a series of releases for publishers, marketers and agencies that are likely to shake up how brands approach digital. >>

Trends & Ideas | May 24, 2017

When it comes to brand relevancy, talkability trumps truth

What do consumers consider most important about a brand - relevance or trustworthiness? The answer may surprise you. >>

Advertising | May 24, 2017

Consumers put off purchasing from brands when ads appear alongside inappropriate content

When ads are shown next to inappropriate content, consumers blame the brand as much as they do the website publisher or ad network, according to new research commissioned by Broadband Genie. >>

Ecommerce | May 24, 2017

Shoppers want more connected shopping mall experience

Consumers are demanding more from shopping centers that move them seamlessly across channels, including a single loyalty program and a central click-and-collect pickup hub. >>



Advertising | May 24, 2017

Reports: Video key, shoppers want better targeting

Two new reports in the digital space finds video key to getting shoppers to sites, but once on-site, shoppers aren't feeling as if the content is relevant to them. >>

Advertising | May 24, 2017

Analysis shows 8 ad networks are 100% fraudulent

While there is no denying the benefits for advertisers and publishers working with ad networks, choosing the right network has never been more important. One new report finds several networks are fraudulent. TUNE analyzed more than 24 billion clicks from 700+ ad networks. >>