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BizReport : May 23, 2017 Archive

May 23, 2017 Archive

Loyalty Marketing | May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. >>

Mobile Marketing | May 23, 2017

Why are consumers downloading, and deleting, travel apps?

Why do consumers download travel apps? A new study from Google provides travel marketers with insights into consumer choices and behavior. >>

Ecommerce | May 23, 2017

Do your product pages make a good first impression? They better...

Did you know that an increasing number of your website visitors arrive directly on a product listing? New data highlights the importance of optimizing product pages to ensure making a good first impression. >>

Internet | May 23, 2017

Top 3 tips to prevent SmartTV hacks

SmartTVs are being adopted at a fast rate, but these televisions and other connected devices can leave consumers - and businesses using connected devices - open to hacks and other nefarious schemes according to experts. Here's how to protect against hacks. >>

Mobile Marketing | May 23, 2017

Study: Millennials spending 5+ hours each day with phones

New research has been released from B2X pointing to our increasing dependence on smartphones. According to the Smartphone and IoT Consumer Trends 2017 report, about 25% of Millennials are now spending at least 5 hours each day using their smartphone. >>

Loyalty Marketing | May 23, 2017

Expert: Why convenience is key for winning loyalty

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list of things said to lead to a bad experience. >>